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We explore the driving forces behind the channel choices of the manufacturer and the platform by considering asymmetric selling cost and demand information.

This paper develops game-theoretical models to study different channel strategies for an E-commerce supply chain, in which a manufacturer distributes products through a platform that may operate in either the marketplace channel or the reseller channel.

Three primary models are built and analyzed. The comparison results show that the platform would share demand information in the reseller channel only if the service cost performance is relatively high. Besides, with an increasing selling cost, the equilibrium channel might shift from the marketplace to the reseller. With increasing information accuracy, the manufacturer tends to select the marketplace channel, while the platform tends to select the reseller channel if the service cost performance is low and tends to select the marketplace channel otherwise.

All these results have been numerically verified in the experiments. At last, we also resort to numerical study and find that as the service cost performance increases, the equilibrium channel may shift from the reseller channel to the marketplace channel. These results provide managerial guidance to online platforms and manufacturers regarding strategic decisions on channel management.

Although prior research has paid extensive attention to the driving forces behind the online channel choice between marketplace and reseller, there is at present few study considering the case where a manufacturer selling through an online platform faces a demand information disadvantage in the reseller channel and sales inefficiency in the marketplace channel. To fill this research gap, our work illustrates the interaction between demand information asymmetry and selling cost asymmetry to identify the equilibrium channel strategy and provides useful managerial guidelines for both online platforms and manufacturers.

The purpose of this paper is to establish a new dynamic coupled discrete-element contact model used for investigating fresh concrete with different grades and different motion states, and demonstrate its correctness and reliability according to the rheological property results of flow fresh concrete in different working states through simulating the slump process and mixing process.

To accurately express the motion and force of flowing fresh concrete in different working states from numerical analysis, a dynamic coupled discrete-element contact model is proposed for fresh concrete of varying strength. The fluid-like fresh concrete is modelled as a two-phase fluid consisting of mortar and aggregate. Depending on the contact forms of the aggregate and mortar, the model is of one of the five types, namely, Hertz–Mindlin, pendular LB contact, funicular mucous contact, capillary LB contact or slurry lift/drag contact.

To verify the accuracy of this contact model, concrete slump and cross-vane rheometer tests are simulated using the traditional LB model and dynamic coupled contact model, for five concrete strengths. Finally, by comparing the simulation results from the two different contact models with experimental data, it is found that those from the proposed contact model are closer to the experimental data.

This contact model could be used to address issues such as (a) the mixing, transportation and pumping of fresh concrete, (b) deeper research and discussion on the influence of fresh concrete on the dynamic performance of agitated-transport vehicles, (c) the behaviour of fresh concrete in mixing tanks and (d) the abrasion of concrete pumping pipes.

To accurately express the motion and force of flowing fresh concrete in different working states from numerical analysis, a dynamic coupled discrete-element contact model is proposed for fresh concrete of varying strength.